“A house for sale on Halloween is an excellent opportunity to meet all the people in the neighborhood,” says Matthew H. Maschler, Real Estate Broker at Signature Paradise Florida Properties in Boca Raton, Florida. Every Halloween, Maschler staffs his favorite listings with one of his team members who hand out candy wrapped in branded wrappers detailing the listing address and his contact information.
This year is no different. He is preparing the custom wrapped candy, decorating the homes for the holiday, sending out traditional mail as well as email blasts to the neighborhoods of his listings.
Maschler says, “Halloween is a great time to maximize exposure and utilize foot traffic to my listings. We have a steady flow of people walking right up to the door. How often does that happen?” Like many real estate brokers, Maschler knows that the neighbors are most likely to refer the potential buyer.
In addition to custom candy wrappers, Maschler also hosts Halloween-themed open houses on Halloween for neighbors and agents to come preview his listings during the day.
Open Houses in The Oaks of Boca Raton on 31st October 12-2pm Halloween Candy 5-7pm
This year visit Matthew in The Oaks of Boca Raton 10/31 located at
• 17713 Middlebrook Way Boca Raton, FL 33496
• 17815 Cadena Drive, Boca Raton, FL 33496
For more information, contact Matthew H. Maschler, Esq. at 561-208-3334 or Maureen Murtaugh at 561-289-1000