Ep. 9 – A Real Estate Rising Star – Eliana Blech

Matthew Maschler:
Welcome to the Real Estate Finder podcast. I’m Matthew Maschler, the Real estate Finder. I’m a real estate broker in the state of Florida realestate finder.com. And with me as always,
Staci Garcia:
Stacey Garcia, also a real estate finder, stacey@realestatefinder.com.
Matthew Maschler:
So on today’s show, we have a very, very special guest. She is the youngest real estate agent at the Signature at real estate companies, and that is a fact. I confirmed it with myself so you can check it out. The youngest real estate agent at the signature real Estate companies introducing Eliana Black. How are you today?
Eliana Blech :
Hello. What a nice introduction. I’m good, how are you?
Matthew Maschler:
I’m very good. Before I was a real estate broker in Florida. I was an attorney. I went to law school. I was an attorney in the state of New Jersey, and we have the young lawyer section, which I’m well past aged out of. And to be in the Young lawyer session, you had to be admitted to the bar within the past, let’s say five years. It was a way to get older people who were new to the profession to be in the young lawyer section. So they wanted to change the name to the recently admitted attorney section. And it didn’t go over well with the young lawyers in their thirties because
Staci Garcia:
You can’t age out of that one.
Matthew Maschler:
Well, because you can sell. I’m a leader. I’m the president of the young lawyer section. I’m active in the young lawyer section, but who’s going to hire a recently admitted attorney. So my point is that even though she’s young, she’s probably more experienced than most of the real estate agents that might be significantly older because they may be new to the profession, but she’s also maybe more experienced than real estate agents who’ve been practicing for 10 years because she’s just been killing it.
Eliana Blech :
Killing it. Why? Thank you.
Matthew Maschler:
So tell us about yourself.
Eliana Blech :
I am a broker associate at the Signature Real Estate Companies. I am 21 years old, but I will probably be 22 by the time this airs a couple days left.
Matthew Maschler:
She is a Halloween baby.
Eliana Blech :
I am a Halloween baby, so I have about what, three days left of being 21. And I am the current vice chair of the Young Professional Network of Palm Beach County at our association. So when you say recently admitted, God, I hope they don’t change the name because I think I’ll freak out, but I am the current vice chair of Young Professional Network and I will be continuing in that position for next year.
Matthew Maschler:
It’s the Young Professional network of what?
Eliana Blech :
Palm Beach County. So we oversee everyone from Port St. Lucie to Broward and I specialize in oversee Palm Beach County.
Matthew Maschler:
For realtors. For
Eliana Blech :
Realtors. Correct. And some affiliates as well.
Matthew Maschler:
Realtors and affiliates of the Real Estate Association? Correct. The Real Estate Association. It’s a voluntary association in the state of Florida. Most counties, all the counties have one. Some are larger, some are smaller. But when you get your real estate license in the state of Florida, most people join a real estate association, which then gives them access to the multiple Listing service.
Eliana Blech :
Correct. We’re actually, I believe, the largest trade organization in the country, and we are the third largest local organization of the Realtor association. So Broward, Palm Beaches and St. Lucy realtors are the third largest this year.
Matthew Maschler:
That’s awesome. That’s
Eliana Blech :
Pretty, we’re approaching 40,000 members,
Matthew Maschler:
40,000 members. So yes, when you start to wonder if everyone you know is a real estate agent, just know there are 40,000 real estate agents that are members of the association. There are more that are not members. There’s other associations that we compete with. The Palm Beach Island has their own board. Jupiter Tequesta is part of the Miami Association. For some reason, I believe Hollywood Beach in Broward County still has their own board. But for the most people of these three counties, Broward, Palm Beach and St. Lucie, there are 40,000 paid members. Correct. And Eliana is the leader of the Young Professionals Association. Just a quick plug, you recently launched a website.
Eliana Blech :
Yes, I did. Estates by Eliana. It’s my new real estate brand still staying within the signature real estate companies, but it will be independently brought, branded and marketed by me. That’s
Matthew Maschler:
Awesome. Yeah, so if you check out Estates by Eliana for any information that you want, what does it cover? Covers those three counties, Broward, Palm Beach, and St. Lucie.
Eliana Blech :
Correct. It covers Miami as well. I have IDX feed, so you can search for properties and get a lot of unique information.
Matthew Maschler:
IDX is something that Eliana and I were talking about the other day when she was building her website. And part of me sometimes wonders about this show and who’s the target audience for this show? Is it people who want to buy real estate, investors of real estate? And my new business plan is I’m trying to be more of the broker, so I’m trying to educate real estate agents. So I want to make that part of the show as well. So I did want to on my agenda, which I left at home, but on my agenda, I did want to talk about IDX feeds. So if that’s okay to bring it up now. But this part of the show really is for real estate agents, not necessarily home buyers or investors. I hope you find it interesting. IDX stands for Internet Data Exchange. When you go on a real estate agent’s website like Real Estate Finder or Estate by Ana, most real estate agents allow you to do search on their webpage.
And that search is from the multiple listing service through that IDX exchange fed into our websites. It’s very, very bad for SEO because none of those listings, none of those addresses or homes for sale are on the actual website. So we don’t have any SEO value. But what you’re getting is real time search. So you get realtime search on my website on eliana’s website just like you get from realtor.com and Zillow. So there’s just depending on how it’s displayed and the user interface is why you would choose one of those customer facing websites. But Zillow gets that same IDX feed from the multiple listing service that I do and that Eliana does except
Staci Garcia:
They take all your information.
Matthew Maschler:
Well, there’s a lot of things about Zillow. We can talk about this, the Zillow conversation. So here’s an interesting thing that real estate agents have to be aware of. When I have a listing, I have an exclusive right to represent that listing and to advertise and market that listing. Other real estate agents do not have the right to market and advertise my listings. Now I can grant permission and I can grant permission to individual real estate agents or I can grant permission in the MLS and just say, Hey, this listing is eligible. Any broker can advertise this listing. I generally tend not to allow that. The reason being is not just that I want to advertise my own listings, I also want my agents, and to a larger extent, all the agents at the signature real estate companies to advertise my listings. So I already have over a thousand people that I’m authorizing to advertise my listings.
I don’t want to authorize the other 39,000 of really of my competitors to advertise my listings. And so you have two things going on that are at odds with each other. And that’s kind of what I wanted to talk to Eliana about and what I wanted to record for any real estate agents that are thinking about this, why is it that I can have an IDX feed on my website, but I can’t advertise that exact, someone can find that house, right? If they want to find all houses in Woodfield Country Club or all houses in Boca Raton with four bedrooms for $500,000 to $550,000, why is it that they can find those listings on my website? But I can’t take that same listing and advertise it on a Facebook post or on a Twitter post.
And we were talking yesterday about what the rules were, but I wanted to understand the rationale. So IDX is not considered advertising. What IDX is is the electronic version of a customer coming to you and saying, I want to buy a house in Woodfield Country Club, or I want to buy a house on the beach, or I want to buy a four bedroom with a pool in this price range. So just like the customer can come to you, and this is my criteria, and you can say, okay, here’s a list of homes that satisfy that criteria. Let’s make appointments to see them. Right? That’s not advertising, that’s just doing your job. IDX is the electronic representation of that on your website. So when your customer goes to a states by Eliana and enters in their search criteria and you give them results, you’re not advertising those listings.
You’re responding to a specific customer’s request for a specific search. And that’s why you’re allowed to display that on your website. And that’s why you’re even allowed to take that search request and kind of advertise that you’re allowed to go on the Facebook and Twitter and websites and say, Hey everybody, if you’re interested in a two bedroom condo on the beach, here are all the listings in Boca Raton that are two bedrooms on the beach. You’re allowed to post that on Facebook or on Twitter, but you’re not allowed to post a specific address if it’s somebody else’s listing. So that’s the difference between advertising somebody else’s listing and using an IDX feed to respond to a customer’s individual request. And if you go on my website, realestate finder.com, you’ll see I have some predetermined searches, different communities where someone can click on and see all the listings in broken sound, all the listings in St. Andrew’s, all the listings in Woodfield Country Club. And that’s okay. I’m not violating the advertising rule. I’m not marketing somebody else’s listings when I do that search on my website.
Staci Garcia:
So mine is exactly the same in the reverse. The parameters for my website and is on no HOA and I have no country club, no HOA, so no hoa boca.com has everything Country Club taken out in the search parameters. And so when someone goes on my website, they are not going to find any results where someone has to pay monthly or they’re part of an HOA. So I’ve already eliminated like 90% of invo ratone at least of results that are going to come. And for Eliana, have you already tweaked your parameters? I
Eliana Blech :
Have, but I did it the same way Matthew did it. So I have different buildings. I specialize primarily in luxurious ocean front units, so I have different Highland beach buildings, different ocean front buildings in Boca Raton and Delray Beach as well.
Matthew Maschler:
Can you repeat what you specialize in?
Eliana Blech :
I primarily specialize in ocean front listings.
Matthew Maschler:
Ocean front? Correct. And that big sale you did last week, that
Eliana Blech :
Was a golf course community. So I do it all, but I did just close a $5.5 million unit and Boca Grove Country Club, which is the largest sale ever recorded in the history of the country club. That’s
Staci Garcia:
Awesome.
Eliana Blech :
Thank you.
Matthew Maschler:
So congratulations to Eliana. Like I said, she may be a young professional, but she is a superstar, five and a half million dollars. Boca Grove Country Club, the largest sale ever in Boca Grove Country Club. And I mean, I know that there was some NFL football team owners that used to live in Boca Grove Country Club. It is not an inexpensive club, so to have the largest sell ever in such a prestigious club. And you know what? My favorite thing about Boca Grove Country Club?
Eliana Blech :
No, what is it?
Matthew Maschler:
The location, it’s not an ocean front, but it’s on Glades right off the turnpike. So if you want to be in the Town Center mall, it’s like three to five minutes. Five minutes tops, but also right on the turnpike. So if we have clients that are, let’s say, play for Florida Panthers, absolutely. If you live by me in Woodfield or in St. Andrew’s across the street, it looks like on a map, it looks just like you’re in the exact same spot, but it’s 10 or 15 minutes just to get around it, get to the turnpike. So from Boca Grove, if you need to get the Sawgrass Mills Mall, BB t Center, actually it has a new name. It’s the live arena, Florida Live arena. They’re looking for naming rights. If you are interested in naming rights, contact me. I can put you in touch with, I know the people to put you in touch with that.
We can name the arena. You want to get down to a football game down to Miami, down to the Keys from Boca Grove Country Club. It’s actually one of the things I also liked about Stone Creek Ranch when I was selling luxury in Delray Stone Creek Ranch, close to the turnpike, you can get to the keys much, much quicker than you could if you lived further in east, spoke on the water on if you’re a boater and like that lifestyle you could live in, let’s say Stone Creek Ranch, jump on the turnpike. But Boca Grove being on Glades in the turnpike, it is a great, great location and hopefully you represented the buyer, right? I did, yeah. So hopefully that buyer will be very, very happy in Boca Grove and obviously if they’re not happy, I’m sure you can sell it and make another record setting price.
Eliana Blech :
I’m sure I could, but I’d prefer they’re happy.
Matthew Maschler:
I’d prefer
Eliana Blech :
That’s awesome. I like it when my customers are happy and they seem to be happy, which is good. That’s
Matthew Maschler:
Great. So another reason why I wanted Eliana Estates by eliana.com on the show today is because she recently won an award last month. Can you tell us about that?
Eliana Blech :
Sure. I won the Rising Star Award at the Local Realtor Association, which was presented to me as a result of my immense volunteerism and community service records within the association. So I was nominated in the same category as I believe three others and ended up winning. I was also nominated for the young professional realtor of the year award,
Matthew Maschler:
Young professional realtor
Eliana Blech :
Of the year, young professional realtor of the year, but ended up winning the Star Award.
Matthew Maschler:
That’s amazing. Wow.
Eliana Blech :
Thank
Matthew Maschler:
You. I was not even nominated this year for a realtor or broker of the year. I was a little sad, but then I was very, very happy for you. Thank
Eliana Blech :
You.
Matthew Maschler:
I wouldn’t qualify for the young professional.
Eliana Blech :
You could qualify for Rising Star, maybe
Matthew Maschler:
Rising Star
Eliana Blech :
Maybe a couple of years ago.
Matthew Maschler:
Setting Strong Start.
Staci Garcia:
I feel sad sometimes when I used to put myself in and friends that I know for the under 40. Under 40 now I’m like, oh my God, I’m about to miss the under 50.
Matthew Maschler:
At what point does middle Age kick in? I’m going to be 49 next month.
Staci Garcia:
I hear that. Yep.
Eliana Blech :
The young lady who had won before me the year before, she’s approaching her fifties. So for Rising Star. So it’s not an age award. It really is how active you are and how involved you are in the association award, which is interesting because you would assume that Rising Star was generally geared towards young people, but I think I’m the first younger person to win in quite a while. That’s
Staci Garcia:
Awesome.
Eliana Blech :
Thank you.
Matthew Maschler:
If I’ve been active in the association for 15, 20 years now, I don’t know that I could rise. I’ve had my ups and downs in the association and obviously my ups and downs. I’ve had my good years and bad years. My worst year in real estate was 2018 when I did the George Snow Scholarship Fund, ballroom Battle. I looked at my sales production for the year and I told Tim I probably should have just written a check out in real estate, but I did win the Humanitarian of the Year award based on that and some other things. So it’s kind of worth it.
Eliana Blech :
That’s amazing.
Matthew Maschler:
So I really hope you keep up with what you’re doing at the association level because it’s amazing and inspiring and your sales and success should be amazing and inspiring and should be a real kick in the ass to other agents that are not doing what you’re doing because I think you’re an example for agents of all ages of what they should be doing in this market, the hottest real estate market in the history of the world, whereas some people are succeeding and some people are floundering. And that’s one of the reasons why I wanted to invite you on the show to tell us about yourself.
Eliana Blech :
Why thank you. Thank you.
Staci Garcia:
Eliana, what do you think is the cause or what do you attribute to your success?
Eliana Blech :
What do I think is the cause of my successes? Hard work and nonstop dedication. I mean, I put my all into real estate. I’m a broker associate already, so I do have that advanced level of training and I work really hard for my customers and because of that, they like to refer me and because of that I like to get more deals. And that’s how it started.
Staci Garcia:
That’s awesome. Yeah. So referral-based business.
Eliana Blech :
Absolutely.
Staci Garcia:
And why did you choose the beach?
Eliana Blech :
Why did I choose the beach? Well, I live on the beach and I’m very passionate about people having the lifestyle that they deserve regardless of the price range that they can afford. So I kind of found that oceanfront was able to afford so many of my customers the opportunity to buy million dollar homes to multimillion dollar homes to a couple of hundred thousand dollars homes and find that same luxurious, enjoyable lifestyle.
Staci Garcia:
Are your clients from here or are you from here?
Eliana Blech :
I am from New York. I was born and raised in Queens, New York and moved down to Boca Raton, Florida with my family at the age of 15. I have three younger sisters and I had decided in the moment that I was excited about the move and was included in really every step of the way. My two parents are both broker, well, my dad’s a broker in New York and Florida. My mom’s an agent in both states as well. So I do have that real estate background and did grow up going to open houses all the time in Queens. In Queens where
Matthew Maschler:
In Queens,
Eliana Blech :
Jamaica State’s. Right by St. John’s University. Nice.
Staci Garcia:
Very funny. Yep.
Eliana Blech :
It was great, great upbringing. And my parents wanted a change and they were looking at moving to Long Island because I had gotten into a specialized school for journalism and writing, and my sister was going to go to school for the arts and they didn’t want to send her at 13 years old on a subway. So they elected to move to Long Island and randomly kind of said, instead of moving to Long Island, let’s try Florida out. And they did and have never looked back.
Matthew Maschler:
That’s amazing. So I don’t know if you’re a baseball fan or not, but when I hear a move from Queens to Florida, I have to ask Mets are Marlins.
Eliana Blech :
Now I have to say Marlins because I’m a Floridian and I’m a Floridian at heart. But I did grow up going to Mets, gameses all the time since I think I was, I dunno, four months old. I used to go on field trips there with my schools.
Matthew Maschler:
I’m a Mets fan or I was and grew up with my family going to Mets in the seventies. We were going to Yankees games. I think it must have been my father realizing that Mets tickets were cheaper and Chase Stadium was easier to get to. So we changed to the Mets in the late seventies or early eighties, and we were diehard bets fans by the 86 World Series, I was 14, but growing up a Mets fan. And after school I had a Sunday plan over at Chase Stadium. And when they took Shay Stadium down, they sold the seats and obviously the orange and blue because the Mets colors sold quickest. I think I got green. Green represented the Jets. Red represented the Giants because they used to play there. And when the seats came to the house, my son, I don’t know if he was like five at the time, what are these baseball stadium seats?
Are we building a stadium? Building a stadium in the backyard, like piece by piece. But I would take ’em to Marlin’s games and when the Marlins were playing the Mets and I’d wear a Mets hat or a Mets shirt. And at one point he looked at me and he said, dada, I don’t only want to see the Mets, I want to see other teams. And a little bit, we’ve learned geography through this, but he didn’t want to just see the Mets, he didn’t want to see other teams. And this was when the Marlins were still playing at Dolphin Stadium, so it was hot. And so we started seeing other teams. I started slowly becoming more of a Marlins fan because I’m raising him in south Florida and he was Florida teams and I would wear the bets hat, Marlon shirt or vice versa to support both teams, which kind of hard to do.
And then in 2012 when they got the new stadium, I decided, all right, full-time, I’m going to be a Marlins fan. And then when the Marlins sold and then the new owners and baseball’s so slow and to sit there for three or four hours, if I look at my phone, I’m not paying attention to the game. If I’m paying attention to the game, I’m not paying attention to the phone. And I dunno, with the new owners, I just kind of stopped going and became a wrestling fan. So I kind of opened my heart back up to the Mets. So I’m back to Mets and Marlins, but I’m really not following baseball. But Queens to Florida, it has to bring up the, but if you’re a Mets fan, don’t be a carpet bagger. You could stay a Mets fan and still sell the Florida lifestyle because us flirting, it’s different than New York. And New York. Everybody was passionately a fan Here we’re a host, right? This is a vacation capital. So if you go to a Panthers game, I like the Panthers because it’s the closest professional sport to Boca. But when the Buffalo Sabers are in town, we welcome Buffalo to come and buy a second home in Pompano or near the stadium somewhere. So we’re a host. The state is a vacation destination and a host destination. So we welcome fans of all teams to come down here and invest in the South Florida lifestyle.
Eliana Blech :
Absolutely. If anyone wants to buy a house here while they practice baseball or football or anything else, we welcome you.
Matthew Maschler:
The owner of the Mets recently bought a $20 million mansion in Delray, and he’ll say a Mets fan and live in Delray.
Eliana Blech :
You could do both.
Matthew Maschler:
You could do both. You could do both. You have the spring training up in Port St. Lucie, which is amazing. By the way, if you are a Mets fan and you’re down here, either you have a place or on vacation and you want to go to spring training, go all the way to Port St. Lucie. Don’t go halfway to Jupiter where the Mets are away. You want to go all the way to Port St. Lucie where the Mets are home and everything’s orange and blue and there’s pictures of Mets everywhere and everyone’s in Mets regalia. You go halfway to Jupiter just to see a Cardinals game or something, and the Mets are away. It’s not the same experience. Go 40. I know it’s 40 more minutes, but go all the way to Port St. Lucie. It’s really, really special place for Mets fans. So shout out to all my friends from Queens, go all the way to Port St. Lucie. It’s really, really a special, special place.
Eliana Blech :
Definitely. I’ve done that and it’s been a great enjoyable experience. And I also drove all the way to Tampa for a Yankee Spring training game, Yankee. So you could do it all.
Matthew Maschler:
Yankees, spring training games. I mean Yankees, I’m not a Yankee fan, but I’m not a hater. Yankees are such a dominant, well-established, well-funded team, port St. Lu. It’s fun, it’s vibrant colors. And if you go to a Yankee game, spring training, I mean Steinbrenner Field, it’s serious. They are taking this very, it is almost a professional level, minor league stadium and just how serious how that experience is. It’s almost like Yankee Stadium in New York being a monument, a museum, and not a day at the festival. But it is worth it if you’re a Yankee fan, to head up in Tampa and check out Steinbrenner Field or if you’re a Red Sox fan out in Fort Myers to go to, they call it Fenway South, but it’s JetBlue Park. And yeah, before wrestling, I used to watch a lot of baseball, but I haven’t watched any in the last five years because I’m all about WWE now.
And the other wrestling companies now, I kind of gave up on baseball. So instead of traveling the state, I’m kind of going around the country. I just got off a cruise, wrestling cruise. But we got to get back into the real estate v by the way, plug for the Matthew Mania podcast. If you want to hear more stories about wrestling and wrestling road trips and the wrestling crews, check out the Matthew Mania podcast. I’ll have to do some come back to the secret recording studio to do some of those podcasts. But here on the Real Estate Finder podcast, we talk about real estate and we’re here today with Eliana. I have to ask you a question.
Eliana Blech :
Go for it.
Matthew Maschler:
She knows exactly what I’m going to ask her.
Eliana Blech :
I heard you stumble.
Matthew Maschler:
How do you pronounce your name?
Eliana Blech :
It’s black Eliana Black.
Matthew Maschler:
Oh, that’s easy.
Eliana Blech :
Yes, but everyone says it differently. It’s ble, it’s bleach, it’s everything possible. It’s
Matthew Maschler:
Spelled B-L-E-C-H.
Eliana Blech :
Correct
Staci Garcia:
Luck.
Matthew Maschler:
And I know I have a hard time with bachelor and other people have a hard time with bachelor, but I can’t imagine what when you meet the reservation, because
Eliana Blech :
I have everything Eliana
Staci Garcia:
Says to her friends that text her have when they put in the vomit emoji pop,
Eliana Blech :
Because B-L-E-C-H is like the sling for vomit, I guess. So when you type it into your apple keyboard and the predictions come up, it’ll come up with the two different vomit emojis. So they all saved it in as my last name instead of writing out black.
Matthew Maschler:
Oh my God. I’m picturing that if I’m on an airplane and it changes the word airplane to correct
Eliana Blech :
To an airplane or if you type in pizza, it comes a pizza. If you type in black, you get all the vomit emojis. So I’m always saved just like Eliana vomit in people’s phones. They probably think I’m hated.
Staci Garcia:
Funny.
Eliana Blech :
It’s horrible.
Matthew Maschler:
Okay. I’m picturing the beautiful, beautiful logo that you came up with for estate by Eliana
Eliana Blech :
That I worked so hard on. It’s going to be replaced with a vomit emoji.
Staci Garcia:
I already know
Matthew Maschler:
It with a vomit, a emoji. Oh my goodness. I’m going to need to pause producer. I’m going to need to pause. That’s very funny. Sofa.
Staci Garcia:
So have you found your favorite pizza place?
Eliana Blech :
Oh God. So I have a dairy allergy now and a gluten allergy. So sorry for you. I am very hard with pizza. There are a couple of places locally that I’ve been able to try foods, but nothing that’s been good. And it’s not the fault of Florida. It’s the fault of my own problems.
Staci Garcia:
Got you.
Eliana Blech :
But I’ve tried, my family’s been finding some good ones that they like. I think they really like pizza time here in East Boca. They have a couple of places that they go to.
Staci Garcia:
Okay. And what do you like to do when you’re not doing real estate?
Eliana Blech :
Oh God, that’s a good question. People ask me that all the time. And I think my go-to honest answer is volunteering. I serve on the board of a lot of local charities. Specifically my current biggest project is I’m mentoring a soldier who has PTSD. Oh my goodness. So he’s 28 years old. He has PTSD from serving, and I’ve kind of helped him get his life back on track through a lot of Zoom calls. And he’s in Israel and I’m in America. So it’s like 4:00 AM every Wednesday morning. And that’s my favorite thing to do. You can really see the impact you’ve made in someone’s life. That’s awesome. And other than that, it’s working and hanging out with friends and really just enjoying life.
Staci Garcia:
Right. Do you have a good time working? Do you like
Eliana Blech :
It? Oh my God, I love it. I love what I do. I wanted to go into law. I found real estate sort of accidentally. I know it’s weird because my parents are in the industry, but I found it on my own separately and just love it. I ended up going against law school because I was so enjoying real estate. I didn’t find the value in it anymore.
Matthew Maschler:
So speaking of your parents, why don’t you give ’em a little plug or a shout out? Tell us their names, their websites, something about them.
Eliana Blech :
Let’s go for it. So my dad’s name is Jeff Black. My mom’s name is Adina Black. They’re both also licensed with Signature International Real Estate and their group is NFL Realty. They named it the New Found Land Group. One word after their two a hundred eighty five pound new Finland dogs, meatloaf and Briskets. So their whole brand and everything is after their dogs. Yep.
Staci Garcia:
That’s great.
Matthew Maschler:
That is great. We have to have them come to a Red Meat Lovers Club event.
Eliana Blech :
They definitely would love to.
Matthew Maschler:
We need to meet Meatloaf and brisket.
Eliana Blech :
You have to have the dogs there. They’re so cool. But they actually got named not from food. So
Staci Garcia:
If you’ve seen it’s,
Matthew Maschler:
There’s no way I’m going to believe that.
Eliana Blech :
So if you’ve ever seen the Wedding Crashers, there’s a scene where one of the characters is like Mom the Meatloaf, and he was living at home with his mom and he was like 60 years old. And our next door neighbor was doing the same thing and he was a difficult neighbor. This is in New York, not in Florida. And so it kind of became the inside family joke that when we saw him, someone would scream like, where’s the meatloaf? So when we came up with the dog, my younger sister Kara was like, why don’t we name him Meatloaf? So we did, and then once we got our second one, we were like, well we have meatloaf. We can’t name the next one like Cocoa or something. What do we do with that? So we had a neighbor, Alan Goldstein, who came up with brisket and that’s how we got it.
Staci Garcia:
That’s hilarious. So if you’re outside and you’re young, they’re like meatloaf.
Eliana Blech :
Oh my God. It’s comical. And they’re so big and they’re so abnormal that everyone stops us naturally. So when people are like, oh, what’s their name? They’re expecting, I dunno, Hudson. And we come up with meatloaf and brisket and people are like, huh,
Matthew Maschler:
You’re going to have to send me pictures of them. I’m going to post it in the Red Meat Lovers Club Facebook group. I’m fine. Some of the events, right? It’s a fun group. Check ’em out on Facebook. Red Meat Lovers Club. We do usually about once a month, but sometimes more networking, nice food, nice people raise a little bit of money for charity. It’s a great event for, I encourage my realtors to come because I’m one of the sponsors to the Red Meat Lovers Club event, but Mil Loaf and brisket have to be introduced.
Eliana Blech :
They will be for sure.
Matthew Maschler:
And back to your parents, they’re the Newfoundland group, NFL Realty? Correct. And their website,
Eliana Blech :
NFL realty.com.
Matthew Maschler:
Alright, so shout out to Jeff at Adida who I’m hoping are listening. This is my plan to get two new listeners by having you on the show grow in the podcast slowly.
Staci Garcia:
Are you bringing your sisters with working for you?
Eliana Blech :
Oh boy, I don’t think so. I have three of the most amazing sisters in the world. They are literally like everything. My best friends, Kara is currently a sophomore at UF and she’s studying to be a speech pathologist. She is currently interning at Shan’s UF Shan’s Miracle Children’s Network Hospitals as a student volunteer and she’s going to work with children and help them. Mariah is following in that track also volunteering at hospitals with the dogs and she’s going to go into occupational therapy likely for children who have cancer and for whatever the reason other ailments that prevent them from functioning properly and she’ll help them learn to walk and learn to do whatever else takes to get back on track. And Doel the youngest is my only possibility, my only strand of hope, but she’s very, very charitable as well, and I think she’ll follow in the other two footsteps other than mine. Do you
Staci Garcia:
Bring in people to work with you?
Eliana Blech :
I do. I primarily partner with people on deals. So I have great partnerships, but currently I am actually leaving NFL Realty tomorrow or later this week and that’s when I’m establishing estates by Eliana. That’s awesome. As of today, my parents are my partners, but as of three or four days from now I’m on my own.
Staci Garcia:
Congratulations. Thank you.
Matthew Maschler:
You said earlier that you’re a broker associate. Correct. Can you tell either the agents or the people listening to the podcast what that means?
Eliana Blech :
Absolutely. So after two years of active work, the industry, you have the opportunity to take an additional course and become a licensed broker. So I am fully licensed to open up my own real estate company at any point. It does take quite a bit of additional training and courses and knowledge, but a broker associate means that I have that license, but I elected to work for a company. So my love for Signature International Real Estate did not subside once I became a broker. And because of that, I elected to continue working as an agent with the title of broker.
Matthew Maschler:
Okay. So in the state of Florida there’s two different licenses. There’s the sales associate and the broker. Every sales associate must work for a broker. So I’m the broker of Signature Real Estate Finder, still part of the signature real estate companies. You’re going to go?
Eliana Blech :
I’m a licensed broker, but I stayed as an active agent. So a broker associate means I have that same qualification to become a broker, but I’m currently not working as a broker, so I do have someone overseeing me.
Matthew Maschler:
And you’ll be a broker associate at Signature International Real Estate? Correct. Which is where you are now. Correct. So the license isn’t
Eliana Blech :
Changing. Correct. The license didn’t change anything and I’ve been a broker for over a year. It is the branding. You’ve
Matthew Maschler:
Been a broker associate for over a year, correct? At 21 years old?
Eliana Blech :
Yes. I got it right after I turned 20, so I’ve been over a year as a broker associate going on about a year and a half now.
Matthew Maschler:
That is very, very impressive.
Staci Garcia:
Absolutely. Thank you. So what do you think that you’re going to be doing in 10 years?
Eliana Blech :
Oh God, I don’t know.
Staci Garcia:
It’s kind of fun to ask someone who’s almost 22, what they think is going to
Eliana Blech :
Happen. It’s funny. I feel like if I say what’s going to happen, I already know the opposite is going to start happening tomorrow and my life will change. So initially I said I wanted to follow Matt and become a broker and kind of go in that direction. And then after seeing the hardships and all that you do, I realized I don’t think that I’m necessarily going to go in that same direction. It takes a lot of patience and a lot of personalized attention and I don’t know that I’ll necessarily have that to give to people. So hopefully it’ll start with a team and just continue in whatever direction life takes me.
Matthew Maschler:
See the broker of Signature International Signature Real Estate Companies, his name is Ben Shachter. And for me, one of the reasons why I came and started working for Signature is Ben defined his job as broker as someone who supports his agents. There are brokers out there that compete with their agents, they’re also selling real estate. Ben does not view his job as selling real estate. His job is to support the agents. The agents are the ones selling real estate. So I had the same decision that you had to make, right? Should I be a broker associate and be it Citizen International or should I start my own brand broker signature real estate finder? There was some new rules regarding how teams and groups are regulated and I decided, okay, let me be signature real estate finder, separate broker rather than be a team awesome at Signature International just because that way I wouldn’t have to follow all of the team rules requirements, but it was really a coin to us.
I’m very much a team player at Signature International Signature Real Estate Companies and I don’t have a preference from one sub-brand or another at the signature real estate companies. So that’s why even someone like you, like Eliana who’s not part of Signature Real Estate Finder, I’m very happy to have on my show and promote and I’ll give you the same attention as I give any of my other agents just because we’re friends and I’m impressed by what you do and if I could help you in any way, that’s really my goal. Ultimately that is my goal in my profession is to not be selling houses and representing buyers and sellers anymore except that they want me, which is an amazing compliment. I feel loved, but I do because I don’t want to have the same conversations over and over and over again. I want to be able to teach my agents and get to some really high advanced level stuff. And that’s what I love about talking to you is I’m talking to you about some really high advanced level stuff that I can’t talk to with inexperienced agent and I can’t talk to about with a client because, because we don’t often get to those advanced things. But I will say that there’s not much I’ve been able to teach you.
You’ve been very impressive and maybe it’s your parents, hopefully they did an
Eliana Blech :
Awesome job.
Matthew Maschler:
I’m sure. I’m sure they do love
Eliana Blech :
You, mom, dad, but that’s definitely not true by the way. You have been the most helpful and you’re like my go-to when I have problems. So you’re definitely, definitely, definitely a huge influence in my successes. And to clarify those, so you act as a broker in addition to Ben. So anyone on Real Estate Finder has two brokers backing them and supporting them, whereas I at Signature International Real Estate have one primary broker and although you help me a lot, you’re not responsible for my actions. Whereas Ben Shachter is responsible and is overseeing my personal successes and work ethic.
Matthew Maschler:
But if I was at Signature International and I was a team leader, my agents would still have me and Ben. There’s really no difference to my agents. Correct. They still have access to me and to Ben. So there’s really no difference to my agents whether we were a team or a sub broker originally I was set up as a separate broker because of some of the obscure MLS rules that have changed. But I’m a member of, we were talking about boards and associations earlier and I wanted to be a member of that Palm Beach Island. Palm Beach Board real estate. I also wanted to be a member of the Naples Association. I do some work out on the west coast of Florida and they had rules that if you’re a member of the association, every agent had to join. So if Ben at Signature International joined Naples for me, all of his agents would have to join Naples and that would not work.
It wouldn’t be worth it. It’d be very, very expensive. So I actually had two different brokerages, actually, you asked me about this the other day. You came across one of the old names, correct? Yes. So you came across Signature Palm Beach properties. That was my brokerage firm that was a member of the Palm Beach board. And then I also had signature like Florida Properties or something like that. That was the one that was a member of the Naples board. And I had, some of my agents were at one, Jill was at the Palm Beach board with me. And Maureen, when she used to work for me, she was at the NAS board because she did more work out west. So as a member, I had two different brokerages license for two different brokerages to cover different parts of the state. The National Association of Realtors made a rule called MLS of Choice.
And what that said was you could join a second association and as long as every agent was a member of an MLS, they didn’t have to join those other associations. So I was able to combine, I was able to combine both of those brokerage firms into one. And since I was doing that rebrand and those rules had gone away, I could have technically come back to Signature International, the more general division, the biggest, best division of signature real estate companies. I could have been there and been a team leader, but with Ben’s encouragement and Ben does encourage his agents. So when you want to start your own brokerage firm, Ben would encourage you and you can say in the signature organization. So he encouraged me at Matt, you have the license, you might as well be your own brokerage firm at the signature real estate companies. And that’s how we set it up. And then since then I’ve also joined Orlando, which gives me access to 16 different counties all the way to Tampa for their MLSs. And I’m recently joined the Heartland Association. I’m joining that this week because we have some vacation properties up by Lake Okeechobee that were trying to sell and we want to be in that MLS. So Miami, Miami, Broward, Palm Beach, Palm Beach Island, Naples, Orlando Heartland.
If anyone out there wants to be a real estate is or wants to be a real estate agent in Orlando or Jacksonville, I’d love to have an agent. I’d love to expand into Orlando and I’d love to expand into Jacksonville and please reach out to me@realestatefinder.com. I’d really love to be able to grow statewide. I have a feeling or suspect my daughter might go to college. She’s a little bit far away from college. She’s two years away, but she kind of has her eye on a college in St. Petersburg. So I’m a member of that MLS through my Orlando Association, but I don’t have an agent in Tampa or St. Petersburg on the team. So I am trying to find agents throughout the state of Florida to come join us. Unfortunately, Eliana’s not on my team, but it’s as if you are. You have 100% call me anytime. Crazy about your success. Totally jealous of you,
Eliana Blech :
Please.
Matthew Maschler:
I’m thinking when I was 21 years old, I was running a karaoke keg party out of my fraternity house.
Eliana Blech :
Well, if your daughter has any questions about becoming a real estate agent while in college, I did start at 18, did start selling my sophomore year. I was a year, I was a ahead in college, so I graduated. I was just turning 21 in New York. The cutoff is different. So I like to say I’m smart where
Staci Garcia:
You go to college,
Eliana Blech :
FAU, Florida Atlantic University right here in Boca Raton, Florida. Go owls, go owls. So I was selling, so if your daughter wants to do that and has any questions about how to get started, I’d be happy to
Staci Garcia:
Help. Do you ever go back and speak to students, speak
Eliana Blech :
To students about
Staci Garcia:
The future or real estate?
Eliana Blech :
Not about the future in real estate, but when I was there I was very involved and active in the Hillel and Jewish community on campus and I had helped run, I was actually president of a program that paired students with jobs and internships and my first year we paired, I believe it was 26 or 27 students with positions. And that’s actually when I started getting into real estate was my father was kind of thinking about it and had said, you have nothing to present right now. I mean, you’re amazing and you’re a great student, but no successful businessman is going to remember that. So get your license. You don’t have to sell anything and have a business card to give someone. That’s great. So I did good advice and great advice, thankful for it. Sold my first property for $750,000 about three weeks later. Your
Matthew Maschler:
First property was $750,000?
Eliana Blech :
Yes, it was in Tuscany, in West Delray. And that was about three weeks later and I just kept selling from there. So I don’t necessarily go back and speak to students, but I am still very involved in the student life and making sure that students are taken care of there. Do
Staci Garcia:
You have younger clients would you say or
Eliana Blech :
No? No, I actually don’t. You would think I had a lot of younger clients, but I think because I focus so much on luxurious and high end properties by nature, my customers and clientele have been higher end, more established individuals. I am open to younger clients, but I haven’t had that opportunity yet.
Staci Garcia:
And would you mentor somebody if they wanted to find out how is it being a real estate agent?
Eliana Blech :
Absolutely. I have done it quite a bit, especially through the Young professional network and it’s been a great journey.
Matthew Maschler:
Do you go to any of the FAU football games?
Eliana Blech :
Every now and again, I’ll go to one or another, but not so often. What
Matthew Maschler:
Day? It says Thursday. I have tickets for Saturday. If you want to go,
Eliana Blech :
Let’s do
Matthew Maschler:
It. I just remembered I had tickets for Saturday. I didn’t put any of the dates in my schedule, but it’s amazing, the FAU football team, I’ll give a little shout out to Coach Schnellenberger that recently passed. He had came to my neighborhood to speak to people in the community about the program he was building and he talked about the importance of a football team, a school and the community, the way the three interact and totally sold me on FEU sports. And I would take the kids, my daughter stopped wanting to go and then now my son doesn’t want to go because he’s all about the NFL. But it’s amazing how well the team’s doing and they have a bad reputation sometimes because some of the games early in the season where they’re playing a much, much batter, better team, they’re outclassed outside their division, but in their division they end up going undefeated or only losing one game.
So they always end up in a bowl game. So I’m very impressed by the team and ever since I met the coach and started following FAU football, I started tracking some of the players that I used to watch at the stadium if they moved on to the NFL and then now I put them on my fantasy team sometimes. But yeah, coach Berger was an amazing asset to the state of Florida and to Poca, one of the things he told me about FAU, I’m a real estate agent and I see people moving to Florida at incredible rates, but we have the same amount of colleges. There’s only so many seats at University of Florida, Florida State, U-C-F-U-S-F. So if he didn’t build this football program for FAU, how else to raise the reputation of FAU? It’s in Bo Raton, it’s near the beach. What a great place to spend four years and go to college.
And by raising the quality level of the team and by building the stadium, he really can make it a destination, a desirable place, people to want to come to college. And as a real estate agent, that’s very important because people can move into Florida a thousand people a year or a month or a day in this market where they’re going to go to school. So we have to invest in and build our schools in Florida. And Florida does that. They do it very well. I’ve seen on the west coast and the naval side how they’re growing Florida, Gulf Coast University now. Oh, we
Staci Garcia:
Were just talking about Florida Gulf Coast, my son and
Matthew Maschler:
I. Yeah, the campus is amazing. And I was out there and they were just bulldozing land and building buildings because again, the University of Florida and Florida State only have so many seats and with so many people coming to Florida building that program. And so I became a fan of FU football through that and have a lot of respect for Coach Schnellenberger and his career. Maybe I’ll talk about that on Matthew mania one day. But I will tell a small story about him. I took my son last year to Atlanta. So we visited college football Hall of Fame and we get to the coach’s wing and I asked someone, I see the directory of the list of all, I said, where’s Coach Schnellenberger? The guy shakes his head and he’s like, people ask me that all day. And he’s not in the college football hall of fame because they have their requirements for what a coach has to do, and one of them is a winning percentage.
But this is a guy who comes into teams that don’t have a program. So in the first year they don’t win and then he builds a program, it takes a few years and then he turns them into a real legitimate force and then he leaves and he starts another program. So his win-loss record is lower than it should be because of the team he inherits. It’s not his team and it’s not the team he builds. So I’m not a political activist, it never really started a petition. I don’t really have a following, but if I could do one thing, if I got to go on change.org, do one thing, it would be to have the Schnellenberger rule. It’s a
Staci Garcia:
Good idea
Matthew Maschler:
Actually imposed at the College Football Hall of Fame. So if you’re listening out there in the College Football Hall of Fame, he doesn’t need to be inducted. He needs a wing. Yeah,
Eliana Blech :
We’re far past induction at this point.
Matthew Maschler:
Absolutely, absolutely. It’s a shame it didn’t happen during his lifetime, but hopefully it’ll happen posthumously and yeah, so go owls.
Eliana Blech :
Go owls. They have some great games. I didn’t go to as many as I should have while I was in school because it was Saturday and I was showing property so I couldn’t make it. So my friends would all be going and sending me pictures and I’d be on these listing appointments. But it is a great team. My sister’s at Gainesville right now at University of Florida and they have a lot of fun, but FAU is pretty up there.
Matthew Maschler:
Is she going to games?
Eliana Blech :
She does. She’s got to go to games. She’s more fun than I am. She enjoys it.
Matthew Maschler:
The last time I was at FAU game, I was looking at the players and I, I feel so sad for them because they don’t get to go to a football game and tailgate and hang out. They’re playing the room, they miss every game.
Staci Garcia:
I guess they could go to someone else’s game,
Matthew Maschler:
But not they have to
Eliana Blech :
Play I guess when they become alum or something. Alumni,
Matthew Maschler:
You see a lot of the alumni there. But yeah, my son just played it. He’s at Pinecrest, he’s a junior and he just played a game at FAU Stadium and he said it was just his best sporting day of life. That’s awesome. He entered the stadium to the left of the gate to the right of the gate where we usually go in. He went to the left of the gate where the players go in and he played in the players locker room, ran out of the field and that’s
Eliana Blech :
Awesome. That’s so cool.
Matthew Maschler:
It was a great day. It was a great day. So FAU, it’s such a blessing to have that school here in our community and to have that team to support the school. We have the Boca Bowl coming up in December, so it’s really, really special. It’s a special place that you went to and I’m very grateful to just to have FAU here. Alright, so we’re wrapping up some final thoughts. Do you have a current listing? Maybe a 55 and over place for my mom?
Eliana Blech :
I do have a 55 over listing. Really shocking. I actually have one in Palm Greens right now. It is listed at $299,000 and I have two more 55 plus listings coming out later this week. Both in Delray as well. So keep an eye out for those states by eliana.com.
Matthew Maschler:
So states by Aliana, so she says she sells the beach. That’s almost like a tongue twister, but also yes, million dollar mansions, 55 and over. So anything that you need, you can contact Eliana, you’ll be in very, very good hands and we thank you so much for being here and joining us.
Eliana Blech :
Thank you for having me.
Matthew Maschler:
Alright, and that’s it for the Real Estate Finder podcast, Matthew Ashler, the realestate finder. Realestate finder podcast.com.
Staci Garcia:
And Stacey Garcia with Real Estate Finder and Eliana, thank you. You are like a breath of fresh air. And also I feel good about the next generation of students. I mean, I’m inspired. Thank you so much.
Eliana Blech :
Well thank you guys for having me. You’re like my second family, so it was a real pleasure.
Speaker 4:
The future looks bright and the stones pass by the sky’s dog. Blue when it’s almost that time, light shows cameras flash when I pass living in the moment. Forget about the past. They save the best for last. Matthew Mania. We about to make a splash. Life is a marathon full of sharp turns, got to keep pace while the hands on the clock turns high stakes. Five star real estate. I run a show. You could tell the bus center place electricity energy if vibrate. I’m always on time. Even if I’m, I make dreams come true. Living my life. Real view.
Speaker 5:
What time knows what time. What time it?
Speaker 4:
Whose time? It’s what time? It’s Matthew Mania. The time says what time? Whose time? What time? It’s Matthew. Mania. The time says yeah. Got him shook, scared. Can’t look. We’re not afraid of the big bad wolf. First comes right.